Leadership

A World Gone Social

by COINÉ, Ted; Babbitt, Mark | 1st Edition | AMACOM | eText ISBN 9780814433263

The impact of the Social Media Revolution on the business world cannot be underestimated. Social is the catalyst in an extinction event--and business will never be the same. Offering an eye-opening look at the fundamental and powerful changes the social collaboration era has set in motion, A World Gone Social...

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About this book

The impact of the Social Media Revolution on the business world cannot be underestimated. Social is the catalyst in an extinction event–and business will never be the same. Offering an eye-opening look at the fundamental and powerful changes the social collaboration era has set in motion, A World Gone Social examines how: customers now have the power; engagement–with partners, employees, and customers–has become a requirement; relationship- and community-building wins customers and creates brand ambassadors; nimble and small is the new competitive advantage; command-and-control leadership is now a liability; businesses must be more ethical thanks to increased transparency; and more. Insightful and indispensable, it’s the guide companies need to survive and thrive in the new social world.