Scenario Planning: The Link Between Future and Strategy

Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool.

Book details

• Author: M. Lindgren; H. Bandhold
• Publisher: Palgrave Macmillan
• eText ISBN: 9780230511620
• Print ISBN: 9780333993170
• Format: Fixed Layout
• Language: en
• Copyright: 2003