Leadership

Built on Purpose: How Intentional Firms Inspire, Lead, and Endure

by Craig S. Galati | iUniverse | eText ISBN 9781663282002

Purpose isn't a poster on the wall.It's a strategy.Too many firms just exist. Surviving is one thing, butbuilding a firm people believe in, engage with, and stay loyalto? That takes something more.In this book, Craig Galati shows you how to build aPurpose-Centered Business. He went straight to the source,sixteen highly...

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About this book

Purpose isn’t a poster on the wall.It’s a strategy.Too many firms just exist. Surviving is one thing, butbuilding a firm people believe in, engage with, and stay loyalto? That takes something more.In this book, Craig Galati shows you how to build aPurpose-Centered Business. He went straight to the source,sixteen highly successful firms, to uncover what actuallyseparates purpose-driven companies from the rest. Notslogans. Not mission statements nobody remembers. Throughreal-life stories, Galati unpacks a working system thatorganizes strategy, culture, and daily decisions around a singlecore purpose.He reveals what these firms have in common, how they turnpurpose into fierce employee and client loyalty, and why thepayoff is bigger than you think. This isn’t feel-good businesstheory — it’s a playbook. And it will change how you see yourfirm.“In these pages, Craig has done something remarkable. Hehasn’t just written a manifesto; he has assembled a “BrainTrust” of sixteen highly successful firms to demonstrate thehow. These stories prove that purpose-driven leadership is auniversal competitive advantage. You will see how theseleaders use purpose to vet clients and projects, hire forcultural fit, and maintain integrity in the face of adversity.”Brent Robertson, Founder and CEOBe-Generative