Integrated Brand Marketing and Measuring Returns
by P. Kitchen | Palgrave Macmillan | eText ISBN 9780230297340
A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria.Book detailsAuthor: P. KitchenPublisher: Palgrave MacmillaneText ISBN: 9780230297340Print ISBN: 9780230577343Format: Fixed LayoutLanguage:...
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A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria.About this book
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