Marketing Research and Modeling: Progress and Prospects: A Tribute to Paul E. Green

Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.

Book details

• Author: Yoram Wind; ?Paul E. Green
• Publisher: Springer
• Edition: 1st Edition
• eText ISBN: 9780387286921
• Print ISBN: 9780387243085
• Format: Fixed Layout
• Language: en
• Copyright: 2004