The Growing Business Intelligence: AI and Related Technologies

1st Edition | Apple Academic Press (T&F) | eText ISBN 9781040809518
In today’s fast-paced and technologically driven society, businesses face unprecedented challenges andopportunities. This new volume explores how the application of artificial intelligence in the fields ofmanagement, finance, HR, hospitality, and marketing can enhance effectiveness, enabling businessprofessionals and marketers to develop deeper connections with clients, extract valuable insights fromlarge databases, and...

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About this book

In today’s fast-paced and technologically driven society, businesses face unprecedented challenges andopportunities. This new volume explores how the application of artificial intelligence in the fields ofmanagement, finance, HR, hospitality, and marketing can enhance effectiveness, enabling businessprofessionals and marketers to develop deeper connections with clients, extract valuable insights fromlarge databases, and execute highly customized and personalized marketing and personnel managementstrategies.

Book details

  • Publisher: Apple Academic Press (T&F)
  • Edition: 1st Edition
  • eText ISBN: 9781040809518
  • Print ISBN: 9781998511440
  • Format: Reflowable Layout
  • Language: en
  • Copyright: 2026