Gendered Marketing
by Pauline | 1st Edition | Edward Elgar Publishing | eText ISBN 9781839108822
Performing an in-depth exploration of the gendered nature of marketing theory and practice, this timely book unpacks the many ideological assumptions embedded in marketing thought and action.Book detailsAuthor: PaulinePublisher: Edward Elgar PublishingEdition: 1st EditioneText ISBN: 9781839108822Print ISBN: 9781839108815Format: Fixed LayoutLanguage: enCopyright: 2022
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Performing an in-depth exploration of the gendered nature of marketing theory and practice, this timely book unpacks the many ideological assumptions embedded in marketing thought and action.About this book
Book details
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