Handbook of Research Methods for Marketing Management
by Robin | 1st Edition | Edward Elgar Publishing | eText ISBN 9781788976954
Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research backgrounds. Chapters present methodological issues within marketing research, sharing the researchers’ experiences of what does and does not work, as well as discussing challenges and avenues for innovation.Book detailsAuthor: RobinPublisher: Edward Elgar PublishingEdition:...
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Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research backgrounds. Chapters present methodological issues within marketing research, sharing the researchers’ experiences of what does and does not work, as well as discussing challenges and avenues for innovation.About this book
Book details
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