Marketing

Inbound Marketing: Attract, Engage, and Delight Customers Online

by Brian Halligan | 2nd Edition | John Wiley & Sons P&T | eText ISBN 9781118896594

Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers...

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About this book

Traditional “outbound” marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online. Inbound Marketing, Revised and Updated is a how-to guide to getting found via Google, the blogosphere, and social media sites with new insights on email marketing, marketing worflows, smart content, landing pages, and social tools in addition to social media. The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing, Revised and Updated holds the latest content on how to get found by more prospects, who are already looking for what you have to sell.