Research Handbook on Brand Co-Creation
by Stefan | 1st Edition | Edward Elgar Publishing | eText ISBN 9781839105425
Bringing together different theoretical perspectives on brand co-creation and discussing their practical applicability and ethical implications, this Research Handbook explores emerging notions of brand construction which view brands as co-created through collaborative efforts between multiple stakeholders.Book detailsAuthor: StefanPublisher: Edward Elgar PublishingEdition: 1st EditioneText ISBN: 9781839105425Print ISBN: 9781839105418Format: Fixed LayoutLanguage: enCopyright:...
29.99 $
⚡
Digital eBook
PDF / eTextbook
✉
Fast Delivery
Instant – 48 hours
↓
Download Link
Delivered via email
🔒
Secure Checkout
Protected payment
Buy with confidence
✓ Digital eBook
✓ Dedicated customer support
✓ Refund if we cannot fulfill your order
Bringing together different theoretical perspectives on brand co-creation and discussing their practical applicability and ethical implications, this Research Handbook explores emerging notions of brand construction which view brands as co-created through collaborative efforts between multiple stakeholders.About this book
Book details
Related products
29.99 $
29.99 $
