Marketing

The Brandgym: A Practical Workout for Boosting Brand and Business

by David Taylor | 1st Edition | John Wiley & Sons P&T | eText ISBN 9780470856598

Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of "workouts" that analyze the fundamental reasons behind the success of brands across a range of business areas. It will help brand managers ensure the healthy life of their brands by...

Buy with confidence

✓ Digital eBook

✓ Dedicated customer support

✓ Refund if we cannot fulfill your order

About this book

Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of “workouts” that analyze the fundamental reasons behind the success of brands across a range of business areas. It will help brand managers ensure the healthy life of their brands by focusing on the attitudes, behaviors, and techniques that make sustained brand growth happen.