International Business: Competing in the Global Marketplace: 2025 Release

Market-defining since it was introduced,International Business:Competing in the Global Marketplace, sets the standard and is the proven choice for International Business at the undergraduate and graduate level. The text provides a complete solution that is relevant (timely, comprehensive), practical (focus on applications of concepts), integrated (integrated progression of topics) and the most up-to-date on the market. It incorporates leading-edge research into the text, the use of the up-to-date examples and statistics to illustrate global trends and enterprise strategy, and the discussion of current events within the context of the appropriate theory.

Book details

• Author: Charles W.L. Hill
• Publisher: McGraw-Hill Higher Education
• eText ISBN: 9781264383900
• Print ISBN: 9781265902667
• Format: Reflowable Layout
• Language: en
• Copyright: 2023