Advanced Technologies in Business, Volume I: Strategic, Managerial and Marketing Impacts

This two-volume work explores how advanced, technologically orientated business research aims to foster organizational and industry evolution, along with sustainable progress of enduring societal implications. As businesses increasingly embrace transformative technologies, their profound and far-reaching societal consequences necessitate a cross-disciplinary scientific approach coupled with an artistic and imaginative lens.  Against this backdrop, authors in this book navigate the intricate web of impacts on employment and leadership, business model innovation, advanced data driven decision making, digital transformation, data ecosystems and analytics, AI-led e-commerce and branding, and virtual reality. The topics cover an array of geographic regions and industries, including professional services, education, fashion, sports, and hospitality & tourism.  Business technology theory and science are ultimately geared towards practicable application, and are contextualized by sustainability and socioeconomic advancement.   This first volume investigates the strategic, managerial and marketing impacts of advanced business technologies, while volume two explores their role in industry and policy, elucidating also the art and fiction of their societal impact.

Book details

• Publisher: Palgrave Macmillan
• eText ISBN: 9783032034809
• Print ISBN: 9783032034793
• Format: Reflowable Layout
• Language: en
• Copyright: 2026