Advances in Advertising Research (Vol. 1): Cutting Edge International Research
by Ralf Terlutter; ?Sandra Diehl; ?Shintaro Okazaki | 1st Edition | Gabler Verlag | eText ISBN 9783834960061
The goal of the book is to advance more systematic research in the fields of advertising and communication form an international perspective. Renowned communication researchers from around the globe have contributed to the making of this book.Book detailsAuthor: Ralf Terlutter; ?Sandra Diehl; ?Shintaro OkazakiPublisher: Gabler VerlagEdition: 1st EditioneText ISBN: 9783834960061Print...
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The goal of the book is to advance more systematic research in the fields of advertising and communication form an international perspective. Renowned communication researchers from around the globe have contributed to the making of this book.About this book
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