AI and Consumer Interaction in Business: From Recommendation to Emotional Connection

This book bridges cutting-edge AI research with actionable business recommendations, revealing how recommendation type, communication style, AI humanity, and even AI humor shape consumer engagement. Utilizing a mixed-method approach that combines experiments and surveys, the research offers a comprehensive framework to optimize AI interactions—whether through chatbots or social media. Key business insights include: (1) decoding the psychology behind AI-driven customer responses, (2) actionable insights for balancing efficiency and emotional resonance, and (3) fresh perspectives on AI’s role in marketing. Written for practitioners and academics alike, it balances rigor with accessibility, making it indispensable for navigating the future of AI-powered engagement.

Book details

• Author: Feifei Yang
• Publisher: Springer
• eText ISBN: 9789819594306
• Print ISBN: 9789819594290
• Format: Reflowable Layout
• Language: en
• Copyright: 2026