Bargain Fever: How to Shop in a Discounted World

Name: Bargain Fever: How to Shop in a Discounted World
SKU: d6089781101608227
Price: 29.99 USD
Availability: InStock

by Mark Ellwood | Portfolio | eText ISBN 9781101608227

When Coca-Cola offered the first retail coupon in the 1880s, customers were thrilled. But today, one in four American shoppers will buy something only if it's on sale, and almost half of all merchandise carries a promotional price. The relentless pursuit of deals has totally disrupted the relationship between buyers...

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About this book

When Coca-Cola offered the first retail coupon in the 1880s, customers were thrilled. But today, one in four American shoppers will buy something only if it’s on sale, and almost half of all merchandise carries a promotional price. The relentless pursuit of deals has totally disrupted the relationship between buyers and sellers. In this playful, well-researched book, journalist Mark Ellwood investigates what happens to markets when everything’s negotiable.