Brand Breakout: How Emerging Market Brands Will Go Global
by Nirmalya Kumar; Jan-Benedict E. M Steenkamp | Palgrave Macmillan | eText ISBN 9781137276629
Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.Book detailsAuthor: Nirmalya Kumar; Jan-Benedict E. M SteenkampPublisher: Palgrave MacmillaneText ISBN: 9781137276629Print ISBN: 9781349446742Format:...
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Written by the world’s leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.About this book
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