Business and Marketing Cases
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The all-new Business and Marketing Cases is an engaging collection of case studies dealing with real-life businesses. Written by the business owners themselves, the stories are unique and inspiring to students, practitioners and would-be entrepreneurs. Owners, entrepreneurs and corporates (from SMMEs to larger companies) share their frustrations, successes, and challenges on starting and running successful businesses. Simple, relevant and practical, Business and Marketing Cases is a must-read for entrepreneurs and business students alike.About this book
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