Business Intelligence, Analytics, Data Science, and AI: A Managerial Perspective

Business Intelligence, Analytics, Data Science, and AI is your guide to the business-related impact of Artificial Intelligence, data science and analytics, and will prepare you to apply that knowledge to a managerial role. The text’s vignettes and cases feature modern companies and non-profit organizations and illustrate capabilities, costs and justifications of BI across various business units. With coverage of many data science/AI applications, you’ll explore tools, then learn from various organizations’ experience employing such applications. Ample hands-on practice is provided, can be completed with a range of software, and will help you use analytics as a future manager. The 5th Edition integrates the fully updated content of Analytics, Data Science, and Artificial Intelligence, 11/e and Business Intelligence, Analytics, and Data Science, 4/e into one textbook, strengthened by 4 new chapters that will equip you for today’s analytics and AI tech, such as ChatGPT. Examples explore analytics in sports, gaming, agriculture and “data for good.”

Book details

• Author: Ramesh Sharda; Dursun Delen; Efraim Turban
• Publisher: Pearson
• Edition: 5th Edition
• eText ISBN: 9780137931361
• Print ISBN: 9780137931286
• Format: Reflowable Layout
• Language: en
• Copyright: 2024