BUSN: Introduction to Business

by Marcella Kelly; Chuck Williams | 12th Edition | Cengage Learning | eText ISBN 9798214339177
Learn business in the way that's best for you with Kelly/Williams' BUSN, 12E and online resources from 4LTR Press. Visually-driven and current, this edition integrates even more of today's latest examples within an interesting narrative approach. Updated content covers key business concepts while remaining brief. You see the impact of...

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About this book

Learn business in the way that’s best for you with Kelly/Williams’ BUSN, 12E and online resources from 4LTR Press. Visually-driven and current, this edition integrates even more of today’s latest examples within an interesting narrative approach. Updated content covers key business concepts while remaining brief. You see the impact of COVID-19 on businesses and individuals. New and updated chapter examples and feature boxes highlight real companies and business challenges, such as Netflix finances, GameStop stock, accounting fraud at China’s Luckin’ Coffee and cash budgets for PlayStation 5 and other gaming consoles.

Book details

  • Author: Marcella Kelly; Chuck Williams
  • Publisher: Cengage Learning
  • Edition: 12th Edition
  • eText ISBN: 9798214339177
  • Print ISBN: 9780357122945
  • Format: Reflowable Layout
  • Language: en
  • Copyright: 2023