Current Issues in Political Marketing
by Jennifer Lees-Marshment; Walter W Wymer Jr | 1st Edition | Routledge | eText ISBN 9781136792120
Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out iBook detailsAuthor: Jennifer...
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Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out iAbout this book
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