Customer Satisfaction Evaluation: Methods for Measuring and Implementing Service Quality
by Evangelos Grigoroudis; Yannis Siskos | Springer | eText ISBN 9781441916402
This important new work provides a comprehensive discussion of the customer satisfaction evaluation problem. It presents an overview of the existing methodologies as well as the development and implementation of an original multicriteria method dubbed MUSA.Book detailsAuthor: Evangelos Grigoroudis; Yannis SiskosPublisher: SpringereText ISBN: 9781441916402Print ISBN: 9781441916396Format: Fixed LayoutLanguage: enCopyright: 2010
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This important new work provides a comprehensive discussion of the customer satisfaction evaluation problem. It presents an overview of the existing methodologies as well as the development and implementation of an original multicriteria method dubbed MUSA.About this book
Book details
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