Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
by T. Calkins | Palgrave Macmillan | eText ISBN 9781137511867
Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon...
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Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon – and much more.About this book
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