Developing Alliance Capabilities

by K. Heimeriks | Palgrave Macmillan | eText ISBN 9780230594043
Alliances are becoming an ever more important strategic weapon to succeed in many industries. This book describes how various leading firms have succeeded in learning how to manage their alliance portfolios and uses cutting edge research to offer advice on alliance management skills.Book detailsAuthor: K. HeimeriksPublisher: Palgrave MacmillaneText ISBN: 9780230594043Print...

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About this book

Alliances are becoming an ever more important strategic weapon to succeed in many industries. This book describes how various leading firms have succeeded in learning how to manage their alliance portfolios and uses cutting edge research to offer advice on alliance management skills.

Book details

  • Author: K. Heimeriks
  • Publisher: Palgrave Macmillan
  • eText ISBN: 9780230594043
  • Print ISBN: 9780230201699
  • Format: Fixed Layout
  • Language: en
  • Copyright: 2008