Digital Strategies in the Pharmaceutical Industry

This book is a comprehensive review of the current state of digital innovation, Internet activity and e-business in the life sciences arena and a practical guide for managers planning, developing and implementing e-strategies in the pharmaceutical industry. The authors provide numerous examples of innovative, best practice and lay the strategic foundation for using e-business across the pharmaceutical value chain from drug discovery to physician promotion to direct-to-consumer marketing.

Book details

• Author: L. Lerer; M. Piper
• Publisher: Palgrave Macmillan
• eText ISBN: 9780230598799
• Print ISBN: 9781403903792
• Format: Fixed Layout
• Language: en
• Copyright: 2003