Digital Tools for Academic Branding and Self-Promotion

by Cabrera Marga | IGI Global Scientific Publishing | eText ISBN 9781522509196
Reputation can be a pivotal factor to potential success throughout one’s academic career. By utilizing available technological assets and tools, professionals can effectively manage their personal brands. Digital Tools for Academic Branding and Self-Promotion is an authoritative reference source for the latest research on the interrelationship between digital branding and...

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About this book

Reputation can be a pivotal factor to potential success throughout one’s academic career. By utilizing available technological assets and tools, professionals can effectively manage their personal brands. Digital Tools for Academic Branding and Self-Promotion is an authoritative reference source for the latest research on the interrelationship between digital branding and academic reputation. Showcasing relevant digital platforms and techniques, this book is a compendium of vital material for academics, professionals, practitioners, and marketers interested in effective reputation management.

Book details

  • Author: Cabrera Marga
  • Publisher: IGI Global Scientific Publishing
  • eText ISBN: 9781522509196
  • Print ISBN: 9781522509172
  • Format: Reflowable Layout
  • Language: en
  • Copyright: 2017