Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary: The Unfolding Event - Marketing, Merchandising and Mediatizing a Brand Anniversary
by Matt Hills | Palgrave Pivot | eText ISBN 9781137463326
The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.Book detailsAuthor: Matt HillsPublisher: Palgrave PivoteText ISBN: 9781137463326Print ISBN: 9781137463319Format:...
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The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a ‘popular media event’ while sometimes uneasily integrating public service values and consumerist logics.About this book
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