Email Marketing By the Numbers: How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level

E-mail is one of the greatest, most revolutionary marketing tools ever invented. Unfortunately, most businesses have no idea of its full potential-they think e-mail is nothing more than an electronic version of their normal marketing materials, such as newsletters. In E-Mail Marketing By the Numbers, Chris Baggott reveals the e-mail marketing tactics used by some of the biggest and most successful companies-and he shows small and mid-sized business owners how to level the playing field by applying those same techniques-at very low cost-to their marketing efforts.

Book details

• Author: Chris Baggott
• Publisher: John Wiley & Sons P&T
• Edition: 1st Edition
• eText ISBN: 9781118045015
• Print ISBN: 9780470122457
• Format: Reflowable Layout
• Language: en
• Copyright: 2007