Factors Driving Social Network Site Usage

Based on multiple surveys, the present book gives valuable insights into the factors driving Social Network Site usage behavior for both practitioners and academics. By empirically evaluating multiple influence factors, it contributes to the current body of knowledge on Social Network Site usage behavior and provides multiple practical implications for Social Network Site service providers, advertisers, etc.

Book details

• Author: Claus-Peter H. Ernst
• Publisher: Springer Gabler
• eText ISBN: 9783658099183
• Print ISBN: 9783658099176
• Format: Fixed Layout
• Language: en
• Copyright: 2015