Global Marketing Management: A Casebook

by Quelch | 6th Edition | BVT Publishing | eText ISBN 9781517802486
This is a comprehensive text to accompany Global Marketing Management: A Casebook coursesBook detailsAuthor: QuelchPublisher: BVT PublishingEdition: 6th EditioneText ISBN: 9781517802486Print ISBN: 9781517802493Format: Fixed LayoutLanguage: enCopyright: 2017

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About this book

This is a comprehensive text to accompany Global Marketing Management: A Casebook courses

Book details

  • Author: Quelch
  • Publisher: BVT Publishing
  • Edition: 6th Edition
  • eText ISBN: 9781517802486
  • Print ISBN: 9781517802493
  • Format: Fixed Layout
  • Language: en
  • Copyright: 2017