H2H Marketing: Case Studies on Human-to-Human Marketing
Springer | eText ISBN 9783031223938
H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and...
29.99 $
⚡
Digital eBook
PDF / eTextbook
✉
Fast Delivery
Instant – 48 hours
↓
Download Link
Delivered via email
🔒
Secure Checkout
Protected payment
Buy with confidence
✓ Digital eBook
✓ Dedicated customer support
✓ Refund if we cannot fulfill your order
H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors’ successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.About this book
Book details
Related products
29.99 $
29.99 $
29.99 $
