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An online courseware package for principles of marketing courses, with three products under one access: the Intro to Marketing Simulation, in which each student launches a brand from scratch over four rounds, is scored on the coherence of their marketing choices against expert marketing logic and closes with a written marketing plan; the Business Ethics: Frameworks in Practice module, three short lessons followed by a content-moderation case with a structured written response graded against an expert rubric; and Résumé Studio, career-skills courseware with guided résumé instruction scored live against a rubric, tailoring to a job posting, cover letters, a professional LinkedIn profile, interview practice with structured feedback and an application tracker.About this book
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