Marketing Strategy: Text and Cases
by O. C. Ferrell; Michael Hartline | 7th Edition | Cengage Learning | eText ISBN 9798214348438
MARKETING STRATEGY teaches students to think and act like marketers. Students learn to develop a customer-oriented market strategy and market plan. This practical approach to analyzing, planning, and implementing marketing strategies is based on applying marketing concepts to the development and implementation of marketing strategy.Book detailsAuthor: O. C. Ferrell; Michael...
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MARKETING STRATEGY teaches students to think and act like marketers. Students learn to develop a customer-oriented market strategy and market plan. This practical approach to analyzing, planning, and implementing marketing strategies is based on applying marketing concepts to the development and implementation of marketing strategy.About this book
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