Nimble Leader Volume III: Position Your Business!
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Unlock your business’s full potential with strategic market positioning. In Nimble Leader Volume III, discover how to harness the power of alternative perspectives to define a robust market position. This volume provides a roadmap and process to deconstruct closely held perspectives, uncover the value of different viewpoints, and build a Statement of Market Position that sets your business apart. Learn to link what your business stands for in the minds of your customers to what they are willing to pay. This connection is critical for driving customer satisfaction, loyalty, and financial success. Discover how to: Identify your ideal target customer. Create a compelling competitive frame of reference. Develop a unique point of difference. Increase customer satisfaction and loyalty. Drive profitability through strategic positioning.About this book
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