Product Strategy for High Technology Companies

One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.

Book details

• Author: Michael E. McGrath
• Publisher: McGraw-Hill
• Edition: 2nd Edition
• eText ISBN: 9780071610346
• Print ISBN: 9780071362467
• Format: Reflowable Layout
• Language: en
• Copyright: 2000