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Revel + Print Combo Access Code for Marketing for Hospitality and Tourism

Name: Revel + Print Combo Access Code for Marketing for Hospitality and Tourism
SKU: P35879780135966662
Price: 29.99 USD
Availability: InStock

by Philip Kotler;John Bowen;Seyhmus Baloglu | 8th Edition | Pearson | eText ISBN 9780135966662

For courses in hospitality sales and marketing. Market leader in hospitality marketing around the world Marketing for Hospitality and Tourism is the definitive source for hospitality and tourism marketing worldwide. Leading educators in hospitality and tourism, the authors deliver a work grounded in theory and research. Filled with industry examples,...

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For courses in hospitality sales and marketing.

Market leader in hospitality marketing around the world

Marketing for Hospitality and Tourism is the definitive source for hospitality and tourism marketing worldwide. Leading educators in hospitality and tourism, the authors deliver a work grounded in theory and research. Filled with industry examples, the text explores each area of marketing for hospitality and travel and applies theoretical concepts to real-world examples and cases.

The 8th Edition features a new, engaging digital marketing chapter with current applications, as well as all-new in-class exercises, case studies and industry examples.