The Business Model
by Alexander Chernev | 1st Edition | Cerebellum Press | eText ISBN 9781936572663
This book offers a systematic approach to identifying market opportunities and developing breakthrough business models. It outlines the key principles of business model generation, presents a framework for developing viable new offerings, and provides a set of practical tools for creating a meaningful value proposition that drives market success.Book detailsAuthor:...
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This book offers a systematic approach to identifying market opportunities and developing breakthrough business models. It outlines the key principles of business model generation, presents a framework for developing viable new offerings, and provides a set of practical tools for creating a meaningful value proposition that drives market success.About this book
Book details
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