The Butterfly Effect in Competitive Markets: Driving Small Changes for Large Differences
by . Rajagopal | Palgrave Macmillan | eText ISBN 9781137434975
This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.Book detailsAuthor: . RajagopalPublisher: Palgrave...
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This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.About this book
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