The Successful Marketing Plan
by Roman G. Hiebing; Scott W. Cooper | 3rd Edition | McGraw-Hill | eText ISBN 9780071611237
This new edition of The Successful Marketing Plan details an easy-to-follow and completely updated methodology for creating a results-focused, customer-driven marketing plan. Internet marketing issues and challenges receive much greater attention, including an entirely new chapter as well as seamless integration throughout the text.Book detailsAuthor: Roman G. Hiebing; Scott W....
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This new edition of The Successful Marketing Plan details an easy-to-follow and completely updated methodology for creating a results-focused, customer-driven marketing plan. Internet marketing issues and challenges receive much greater attention, including an entirely new chapter as well as seamless integration throughout the text.About this book
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