Management

Going Digital

by Lyndsey Jones; Balvinder Singh Powar | 1st Edition | Pearson (Intl) | eText ISBN 9781292375694

How to make change happen in business. A practical and revealing guide for anyone dealing with transformation, whatever their business or sector. Understand how to deliver digital change at the coalface, alongside the relevant management theory. With case studies detailing the successes and challenges they have overcome, you'll learn from...

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About this book

How to make change happen in business.

A practical and revealing guide for anyone dealing with transformation, whatever their business or sector. Understand how to deliver digital change at the coalface, alongside the relevant management theory. With case studies detailing the successes and challenges they have overcome, you’ll learn from the experiences from managers, academics and relevant stakeholders in each chapter, including the FT.