Managerial Strategies and Solutions for Business Success in Asia

by Patricia Ordóñez de Pablos | IGI Global Scientific Publishing | eText ISBN 9781522519607
Globalization, sustainable development, and technological applications all affect the current state of the business sector in Asia. This complex industry plays a vital part in the overall economic, social, and political aspects of this region, as well as on a larger international scale. Managerial Strategies and Solutions for Business Success...

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About this book

Globalization, sustainable development, and technological applications all affect the current state of the business sector in Asia. This complex industry plays a vital part in the overall economic, social, and political aspects of this region, as well as on a larger international scale. Managerial Strategies and Solutions for Business Success in Asia is an authoritative reference source for the latest collection of research perspectives on the development and optimization of various business sectors across the Asian region and examines their role in the globalized economy. Highlighting pertinent topics across an interdisciplinary scale, such as e-commerce, small and medium enterprises, and tourism management, this book is ideally designed for academics, professionals, graduate students, policy makers, and practitioners interested in emerging business and management practices in Asia.

Book details

  • Author: Patricia Ordóñez de Pablos
  • Publisher: IGI Global Scientific Publishing
  • eText ISBN: 9781522519607
  • Print ISBN: 9781522518860
  • Format: Fixed Layout
  • Language: en
  • Copyright: 2017