Marketing

Probabilistic Methods for Financial and Marketing Informatics

by Richard E. Neapolitan | Morgan Kaufmann | eText ISBN 9780080555676

Bayesian Networks are a form of probabilistic graphical models and they are used for modeling knowledge in many application areas, from medicine to image processing. They are particularly useful for business applications, ans* Unique coverage of probabilistic reasoning topics applied to business problems, including marketing, banking, operations management, and finance....

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About this book

Bayesian Networks are a form of probabilistic graphical models and they are used for modeling knowledge in many application areas, from medicine to image processing. They are particularly useful for business applications, ans

* Unique coverage of probabilistic reasoning topics applied to business problems, including marketing, banking, operations management, and finance.

* Shares insights about when and why probabilistic methods can and cannot be used effectively;

* Complete review of Bayesian networks and probabilistic methods for those IT professionals new to informatics.

Book details

Author: Richard E. Neapolitan
Publisher: Morgan Kaufmann
eText ISBN: 9780080555676
Print ISBN: 9780123704771
Format: Reflowable Layout
Language: en
Pages: 432
Copyright: 2007