Service is Front Stage: Positioning Services for Value Advantage
by J. Teboul | Palgrave Macmillan | eText ISBN 9780230579477
This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.Book detailsAuthor: J. TeboulPublisher: Palgrave MacmillaneText ISBN: 9780230579477Print...
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This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.About this book
Book details
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