Intro to Marketing Simulation + Business Ethics
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Online courseware for principles of marketing courses: the Intro to Marketing Simulation together with the Business Ethics: Frameworks in Practice module, under one access. Each student launches a brand from scratch over four rounds, is scored on the coherence of their marketing choices against expert marketing logic and closes with a written marketing plan. The module’s three short lessons introduce the consequentialist, intentionalist and agent-centered frameworks, followed by a content-moderation case with a structured written response graded against an expert rubric.About this book
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