Intro to Marketing Simulation + Résumé Studio
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Online courseware for principles of marketing courses: the Intro to Marketing Simulation together with Résumé Studio, under one access. Each student launches a brand from scratch over four rounds, is scored on the coherence of their marketing choices against expert marketing logic and closes with a written marketing plan. Résumé Studio adds career-skills courseware: guided résumé instruction scored live against a rubric, tailoring to a job posting, cover letters, a professional LinkedIn profile, interview practice with structured feedback and an application tracker.About this book
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