Marketing

The Religious Dimensions of Advertising

by T. Sheffield | Palgrave Macmillan | eText ISBN 9780230601406

This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.Book detailsAuthor:...

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This groundbreaking work explores media scholar Sut Jhally’s thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions – analogous to Durkheim’s description of objects as totems.