Customize the Brand: Make it more desirable and profitable

This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer. It uses practical tools and case studies to show how a company can optimize its brand marketing resources.

Book details

• Author: Torsten H. Nilson
• Publisher: John Wiley & Sons P&T
• Edition: 1st Edition
• eText ISBN: 9780470856543
• Print ISBN: 9780470848227
• Format: Fixed Layout
• Language: en
• Copyright: 2002