Marketing Identities Through Language: English and Global Imagery in French Advertising
by E. Martin | Palgrave Macmillan | eText ISBN 9780230511903
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.Book detailsAuthor: E. MartinPublisher:...
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Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.About this book
Book details
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