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Waste: Consuming Postwar Japan
Watchdogs and Whistleblowers: A Reference Guide to Consumer Activism
We Are All Weird: The Rise of Tribes and the End of Normal
Weiterempfehlungen mit Service-Recovery: Ein Vergleich zwischen Sender und Empfänger
Werbe- und Konsumentenpsychologie
What Americans Really Want…Really: The Truth About Our Hopes, Dreams, and Fears
What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint
What’s in a Name?: Advertising and the Concept of Brands
What’s Mine Is Yours: The Rise of Collaborative Consumption
When Good Cases Stall: How Emotional Blind Spots Derail Client Decisions
Who Speaks for the Customer?: Improving Results with a Customer-Centered Framework
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