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Who’s Driving Electric Cars: Understanding Consumer Adoption and Use of Plug-in Electric Cars
Why Customers Come Back: How to Create Lasting Customer Loyalty
Why Customers Leave (and How to Win Them Back): (24 Reasons People are Leaving You for Competitors, and How to Win Them Back*)
Why Customers Really Buy: Uncovering the Emotional Triggers That Drive Sales
Why Ethical Behaviour is Good for the Economy
Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers
Why We Hate Cheap Things
Why We Love to Tour: Gazing from the Serious Leisure Perspective
Willful: How We Choose What We Do
Wine Drinking Culture in France: A National Myth or a Modern Passion?
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